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When the vision of art, music, fashion came together with our team,they did not realize how far it would would evolve. The vision of the brand started with Derrick Grants unique art and fashion using bright powerful colors and Julyan Grant's music creativity and insane ideas that he had to act on.
In the world of the expanding internet, new businesses must have balanced inputs from the commercial market, technology (e.g., social media), and a strong voice that can be heard above all others in order to stay relevant and survive in a competitive arena. To do this we at NLW have combined three strong marketable products to form our company; these distinct categories are Art, Music, and Fashion; they work together to support each other in order to strengthen the companies voice through Fashion Shows and other entertainment events. Normally these products are created and marketed independently however we now have a common thread that allows them to function together as a unit and produce some wonderful products.
Using this template we have had several events over the past 4 years. Our first event was at Atlantic city fashion week in 2014 where Julyan had written a song about the lifestyle of this new energy while Derrick designed the artwork and together they created a fashion line utilizing early Dye sublimation technology. Now they have produced over 7 events over the past few years with NY fashion week, to Art Basel Miami discussing important topics evolving in our world.
Atlantic Fashion Week 2015
Harlem Fashion Week NYCFW-2017
NLW Fashion Video -2018
Fall Show New York City Fashion Week-2018
Julyan Grant Entertainment
Julyan Grant- NLW Musician
J- Enigma has been writing poetry just as long as he has been producing music. Writing to him is a way of explaining ideas that people do not understand or listen to in conversation. He loves rapping because he can let out all of his thoughts and get away with it. On a daily basis when he’s talking to people he feels that he has to be fake and never has room to say it how it should be said. Another reason why he pursues rap is that he loves the lifestyle associated with it. He feels that being just a producer alone makes you nerdy and locked inside the studio all day. He loves to perform on stage like he did as a kid and rap in front of people. There is a balance associated between producing and rapping and once that balance is distorted then the sound quality and longevity is reduced. Also by starting his own clothing line he feels that he can create his own team and pursue his entrepreneurial dreams as well.
J-Enigma will never decide fully if he is a producer or a rapper. Since young he never saw the difference between making the beat or the melody and laying down vocals. He learned how to produce music by himself and sought satisfaction by doing all of the elements to make a song. He feels that a vocal is just as much an instrument as a vst and feels that the real art is putting everything together into something beautiful. By heart he is a producer but in real life is a rapper as well.
Producing was something that came naturally to J-Enigma. When he first started playing piano he didn't want to take lessons or learn songs, he want to create his own music. After struggling through piano lessons and theory, his passion for creation increased. At the age of 13 he really started to get into production and was inspired by hip hop. Later on with the emergence of dub-step, he took a drastic turn to EDM and became obsessed with synths and learning how to modulate baselines for that distinctive sound. After releasing his second mix-tape he moved back to hip-hop and decided on merging electronic music with hip-hop and create his new style of hip-hop. Eventually as time progressed and he learned more about music he started to study old school hip-hop and the intricate jazz rhythms associated with it. This has blended with his newest style to create an electronic, jazz, old school, sample based hip-hop vibe in which he uses today. From moving between two genres it has allowed J-Enigma to create his own style of music that is not heard on the average main stream. He hopes on taking it further and one day influencing the music world like many others.